Replayful
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Canonical URLs

Replayful groups URLs by their canonical form when computing analytics. That's why your dashboard doesn't list /pricing twenty times once for each ?fbclid=… variant.

Definition

The canonical of a URL is origin + pathname, no query string, no hash, no trailing slash. Examples:

https://orykl.com/orykl-sessions?utm_source=Meta&fbclid=…
  → canonical: https://orykl.com/orykl-sessions

https://orykl.com/orykl-sessions#testimonials
  → canonical: https://orykl.com/orykl-sessions

https://orykl.com/orykl-sessions
  → canonical: https://orykl.com/orykl-sessions

Where it's used

  • Top Pages on the Analytics dashboard groups visits by canonical so you see /pricing once with a true total.
  • Per-page detail aggregates KPIs, scroll depth, and visitor flow at the canonical level.
  • The sessions toolbar Page filter matches all visits to a canonical, with or without query strings or fragments.

What this means for UTMs

Per-page analytics ignore UTM differences. To compare ad-campaign performance, use the Top Ads table on the Analytics overview (which keys on UTM source × campaign × content) or the Traffic Sources table (UTM source only).