Comparison
Clarity is free, unlimited, and good. The question isn't whether it works, it's who you want owning your session data.
| Replayful | Microsoft Clarity | |
|---|---|---|
| Price | Free up to 5K sessions/mo, $5+ above | Free, unlimited |
| Owned by | Independent (D3 Vitamin) | Microsoft |
| Data used for ads? | Never | Used in Microsoft's advertising stack |
| Product maturity | Weeks old, shipping daily | Years old, mature |
| Session replay | Full DOM via rrweb | Full DOM, proprietary |
| Heatmaps | Per-page click + scroll | Click, scroll, area + insights |
| Journey replay (across pages) | Yes, stitched | Per-session only |
| Ad attribution (UTM × campaign × content) | Built-in Top Ads table | Source breakdown |
| Rage / dead clicks | Rage clicks + frustrated-sessions KPI | Rage clicks, dead clicks, quick backs |
| Input masking | On by default | On by default |
| Bundle size (gzipped) | 23 KB | ~30 KB |
Pick Clarity if cost is the main constraint and you're comfortable with Microsoft processing your session data alongside their advertising stack. The product is mature, the price is unbeatable, and it's used by millions of sites. For many teams, this will be the right answer.
Visit Microsoft ClarityPick Replayful if independence matters to you, or if your team values a tighter, opinionated workflow over a feature-everything dashboard. We're a young product (single developer, weeks not years), but we're not part of an ad network, your data stays yours, and we ship every day.
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